Visa reports strong early results from its AI-powered shopping tool pilot program, underscoring the rapid advancement of agentic commerce.
• Visa’s new AI-driven shopping tool has successfully completed hundreds of transactions under a pilot program, demonstrating real-world usage of AI agents to automate online purchases.
• The pilot follows Visa’s product launch earlier in the year and focuses on tools that can search, compare and transact without direct human checkout interaction.
• Visa positions this milestone as evidence that AI agents could soon handle routine consumer purchases — from essentials to time-sensitive items — by automating search, selection, and payment.
• The initiative reflects broader industry momentum, with Mastercard, Amazon, PayPal, and other players also exploring agentic shopping features.
• Visa’s internal data suggests nearly half of U.S. shoppers already use AI tools for at least one shopping task such as price comparisons or personalized recommendations, signaling broad consumer comfort with AI support.
This development illustrates the transition of AI functionality in e-commerce from advisory assistance to execution-capable systems that can initiate and complete transactions autonomously. Adoption at scale could significantly reshape online shopping behaviors and payment infrastructures.
Source:
Opendatascience.com