UAE shifts gender strategy toward AI, entrepreneurship, and workplace culture

The UAE has introduced a refreshed gender strategy that moves beyond traditional equality frameworks, placing stronger emphasis on AI-driven growth, entrepreneurship, and modern workplace culture as core levers of gender balance.

The strategy reflects a broader national direction where gender inclusion is increasingly tied to future economic transformation rather than being treated as a standalone social policy.

Key developments highlighted include:

  • Strong alignment of women’s participation with the UAE’s AI and digital economy agenda, in line with the national AI strategy targeting global leadership by 2031
  • Greater focus on entrepreneurship ecosystems, positioning women as active contributors in innovation-driven sectors such as fintech, education, and digital services
  • A policy shift toward workplace culture reform, aiming to embed inclusion within organizational systems rather than relying only on quotas or representation targets
  • Continued role of federal gender institutions, including the Gender Balance Council, in reviewing policies and strengthening female participation in decision-making roles

Overall, the direction signals a transition: gender policy in the UAE is increasingly being integrated into economic competitiveness, AI leadership, and private-sector innovation rather than treated as a separate equality agenda.

Source: Arabian Business (UAE new gender strategy article)