AI has become a core part of holiday retail, moving from an experimental tool to something consumers now expect during the shopping season.
- 75% of consumers plan to use AI to find deals this holiday season (up from 66% in 2024).
- 67% will use AI for gift ideas, showing wider adoption for personalization.
- 78% say AI helps them save money, and 73% believe it reduces returns.
- 84% of shoppers want to know when AI is being used, underlining a growing demand for transparency.
- Retailers are rapidly expanding AI usage: 85% for predictive analytics, 83% for shopping assistance, 79% for customer service, and 63% for personalized pricing/promotions.
- 80% of retailers expect higher holiday sales and stronger customer loyalty thanks to AI integration.
Source: Talkdesk